Here are the 4 es of advertising in the digital age co created with seasoned advertising expert and creative director carlos tornell for a recent session on digital media and entertainment at . Digital advertising works because businesses can target consumers based on demographics such as age location and gender this makes it easy to reach only those consumers who are likely to be customers with traditional advertising such as tv you cannot pick exactly whom to advertise to you reach everyone who watches a certain show reads a certain magazine or listens to a certain . Advertising in a digital age is a very informative book written by gabriella taylor this book gives a great overview of how online marketing has changed over the years not only does it give a great little history of online marketing but it also gives some of the latest techniques this book is great for novices and pros alike as there a little of something for everyone it also gives a great breakdown of targeted marketing and how it can be used effectively get this book now . Display ads display advertising is dynamic highly customizable and can provide flexible reach to suit most businesses they do however require a decent amount of effort to dial in for good results this is largely because unlike their 1994 predecessors todays online display advertising takes a variety of forms including static image these are the closest to the original . Advertising in the digital age 10 advertising in the digital age december 15 2016 daisybuckenham the viral advertisement i have chosen to analyse is art of villainy with tom hiddleston jaguar ad youtube this advert firstly advertises a british car manufacture jaguar with the most popular british actors tom hiddleston mark strong ben kingsley what makes this advert more